FABFITFUN | EVA LONGORIA
The Assignment: 2 campaigns, 2 languages (Spanish & English), 4 hours.
The Solve: over-preparation and eliminate friction. Surrounding Eva with her own glam squad and stylist meant every touch-up, look change, and wardrobe reset moved with clockwork precision.
The Outcome: 2 fully realized successful campaigns captured in a single afternoon.
Bare Minerals | Perfect Match
BAREMINERALS | Spot & Long-Form Film
The Assignment: multiple campaigns, 2 days, studio & location.
The Solve: beautiful skin is only half the job. I focus on keeping performances relaxed and natural while making sure the skin looks fabulous and luminous across every setup.
The Outcome: imagery that felt natural, aspirational and distinctly BareMinerals.
NFL | WALMART | CASTROL OIL | Luke Kuechly
The Assignment: build an entire campaign ecosystem - from AR and photography to branded films and a recreation of Luke's personal man cave.
The Solve: create an authentic world and keep the performance grounded. With pro athletes, the minute something feels salesy - it's over.
The Outcome: a look and story that scaled across platforms and delivered for every brand partner involved.
DOVE REAL BEAUTY | Diana
The Assignment: create a surprise for one of Dove's real women and capture whatever happens next.
The Solve: you can't direct authenticity, but you can create the conditions for it. Every detail was designed to make the experience feel personal, safe enough and Dove enough for real emotion to unfold.
The Outcome: a campaign that generated more than 3 billion earned media impressions across broadcast, print, and online.
THE THING | Country Song II
The Assignment: make an indie music video look epic.
The Solve: we created a tricked-out subway car and shot New York City cinematically.
The Outcome: a music video that punched well above its weight and went on to play at film festivals across the country.